VISIT
Singapore’s highest honour for designers and designs across all disciplines
One of Asia’s premier design festivals that champions design thought leadership
National Design Centre

Address
111 Middle Road
Singapore 188969

Opening hours
Everyday 9am to 9pm

Q&A

Jureeporn Thaidumrong: PDA Juror Interview

2 min read

Ms Jureeporn Thaidumrong is one of Asia’s most respected figures in advertising. She began her career as in-house copywriter at a department store, and progressed to work in the Bangkok office of a string of global advertising agencies, during which time she received Thailand’s first Cannes Gold Lion and its first D&AD Yellow Pencil. Today, she is creative chairwoman of nudeJEH, a Bangkok-based company that focuses on strategic branding and communications. Ms Thaidumrong will weigh in on the President’s Design Award 2014 as juror. In advance of her visit, DesignSingapore asked her 10 questions. Here, her responses:

I am proudest of Thai design for the temples.

Young Thai design talents are all followers. I haven’t seen anything that is outstanding or original in recent years.

The must-go places in Bangkok where design is a significant feature are the temples Wat Arun and Wat Pho; and the Grand Palace.

People, colleagues and clients have expectations and I strive to exceed their expectations.

A word or phrase I use frequently is [Thai translation]: Nothing we cannot do, except when we don’t want to do it.

My favourite search engine is Google.

An artistic pursuit I have not tried but would be keen to do is to play the piano.

A recent gift I purchased for my newborn nephew was a 15-gram gold bullion.

When I last looked into the mirror, I thought: “Are the cats okay?”

The most important lesson in life is to have awareness.

Look out for the next PDA Juror interview: Thom Mayne, principal, Morphosis Architects.

Initiatives

PDA-2023-KV_horizontal
6 min read
LbD Web Banner
3 min read

Latest Events

SDW2024_1200x800_Open-Call_logo_FA2
Event | Festival
14 Feb – 20 Mar 2024 (5pm SGT)
Dsg-Scholarship-2024-Briefing-Session-(1200-x-800-px)
Event | Talks
28 February 2024
7:00 PM – 8:30 PM
DSG_Likeables
Event | Exhibitions
19 Jan 2024 – 22 Feb 2024
Opens Daily 10am to 7pm
Fridays 10am to 9pm
schoolofxstorytelling
Event | Workshops
11th & 18th January 2024
9.00am – 5.00pm
VISIT
Singapore’s highest honour for designers and designs across all disciplines
One of Asia’s premier design festivals that champions design thought leadership
National Design Centre