As Singapore's national agency for design, we champion the use of design to grow business, spur innovation, and improve lives.
At the DesignSingapore Council, we are passionate about unleashing the power of design to drive growth and economic success, bring people together and improve lives.
The design sector is poised to enhance Singapore’s value proposition and contribute to its economic growth and progress. Thus, the DesignSingapore Council was established in 2003 as the national agency that promotes design. In 2015, we were designated as a UNESCO Creative City of Design. This recognition is incorporated in our mission and is used to develop the creative culture and eco-system in Singapore to fully integrate design and creativity into everyday life.
To help us achieve this, we are guided by the Design 2025 Masterplan, with three focus areas, detailed below. The DesignSingapore Council is a subsidiary of the Singapore Economic Development Board.
Singapore to be an innovation-driven economy and a loveable city through design by 2025.
To develop the design sector, help Singapore use design for innovation and growth, and make life better in this UNESCO Creative City of Design.
Expand the role of design in business and government
We help organisations and enterprises use design as a strategy for business growth, and for excellent delivery of public services.
Help everyone develop a design mindset
We nurture industry-ready talents skilled in design and innovation, and foster a design-minded workforce for the future economy.
Develop the Singapore design brand
We advance the Singapore design brand through raising design appreciation on home ground, and making emotional connections with people across the world.
Our genesis and journey
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We develop Singapore’s design sector, promote design for innovation and growth, and make life better in this UNESCO Creative City of Design.
UNESCO Creative City of Design
In 2015, Singapore joined the UNESCO Creative Cities Network (UCCN) as a City of Design.
Singapore Design is Asian at heart, and global in mind. It is a mindset, a way of being.
We collaborate with the government, industry stakeholders, schools and design communities.