A Design 2035
Masterplan by Dsg
A Design 2035 Masterplan by Dsg
SINGAPORE,
LIMITLESS
BY
DESIGN
The next decade of Singapore design, shaped by over 6,000 voices.
The Design 2035 Masterplan is Singapore's 10-year roadmap for design. It identifies areas where design can drive impact at home and globally, and lays out a three-year action plan with programmes, growth areas, and invitations to the community to power Singapore design.
The Design 2035 Masterplan sets the direction for Singapore design for the next 10 years. It outlines clear priorities, action plans, and invitations for designers, businesses, and partners to shape what comes next, together.
Download Plan
BY DANIELLE NG
Growing and evolving; that’s what we constantly do as designers, as the world changes faster than we can blink. In the illustration, the transform tool becomes a metaphor for stretching our imaginations, skills and curiosity, helping us create ideas and dreams with limitless possibilities.
By 2035, our ambition is for every Singaporean to use design at work or in life, shaping Singapore to be a liveable, loveable, and limitless nation by design.
A design industry
with outsized impact
BY FATIH ROSLI
This work presents “Singapore” in Jawi, Mandarin, and Tamil, weaving its multicultural identity into a single, striking composition. The layered typography and vibrant forms create a sense of movement and controlled chaos, reflecting how different languages and cultures intersect, coexist, and collectively shape the dynamic rhythm of everyday life in the city.
8,400 design firms from diverse disciplines call Singapore home.
More than 46,000 designers power Singapore design, working across design and non-design firms.
More than 75% of business leaders say design increased profit and delivered on social and environmental goals.
Singapore’s design services exports are valued at S$3.6 billion with rapidly growing markets in China, India, Vietnam and Malaysia
How can Singapore design create impact in a limitless city?
How is Singapore design small yet mighty?
Uncover more insights and perspectives in the reportFive areas where design
can drive significant impact
BY ADITI NETI
Singapore’s urban landscape is built on modular repetition. The Housing Development Board flats comes to mind: fixed forms, in which life is constantly rearranged through routines, relationships and cultural expression. This artwork applies a similar logic to cultural motifs, translating them into generative pattern units. Developed using a custom modular web-based tool created by the designer,this composition reflects how shared structures can shape a textured community.
-
Purposeful innovation
Design places people at the heart of innovation — shaping products, services, and systems that solve real problems.
-
Responsible resource use
Design addresses resource pressures and reshapes how we produce and consume and how we relate to the environment.
-
Caring, cohesive communities
Design facilitates strong social bonds, and creates the conditions for greater empathy and inclusion.
-
A culturally distinct city
Design deepens our sense of place, imbuing Singapore with heart, soul and a creative identity that is uniquely ours.
-
A vibrant design industry
The industry deepens in value and vibrancy when it demonstrates how it creates impact.
How can Singapore design create impact in a limitless city?
Discover the trends and priorities shaping design in the reportDsg's 3-year action plan to move from vision to impact
BY SHANNON LIM
Design begins with learning and adapting to a new language: contexts, subjects, challenges. Through that understanding, we construct new languages: visuals,systems, experiences. To the designer, this is what the practice calls for – to keep learning, keep translating, and begin again, each time with greater fluency – that makes design, and the designer, limitless.
What are new areas of opportunity for Singapore design?
Read the full list of plans in the reportSINGAPORE,
LIMITLESS BY DESIGN
Let’s unlock endless possibilities with design – and shape what comes next, together.
By 2035, our ambition is for every Singaporean to use design at work or in life. The masterplan is how we get there — and you are part of what comes next.
Download the Masterplan
BY JIE RU LIM
Towards Becoming follows a bird’s transformation into a star, symbolising expansion beyond one’s perceived limits. The spiral trajectory reflects growth shaped by direction and momentum, suggesting that transformation unfolds through continuous movement upward.
BY JAKE TAN
This is a mathematically faithful visualisation of a drumhead mode: a Bessel function in radius and a cosine in angle – a classical solution to a circular wave equation. The piece morphs procedurally through the parameter of time, becoming infinitely different frame by frame. Yet it is frozen in ink at Unix time 2051240400 (January 1, 2035), symbolising the procedurally infinite futures of the next decade of design.
Developed in close collaboration between DesignSingapore Council, Fellow Design, and Kontinentalist, this is a creative product shaped by both design and data. The visual system by Fellow Design is built on a simple rule — every form adds up to 35 square units — forming a flexible, evolving framework that reflects collaboration and possibility. Guided by accessibility, Kontinentalist’s editorial and data approach puts readers first, translating insights into clear narratives that extend beyond the page.