VISIT
Singapore’s highest honour for designers and designs across all disciplines
One of Asia’s premier design festivals that champions design thought leadership
National Design Centre

Address
111 Middle Road
Singapore 188969

Opening hours
Everyday 9am to 9pm

Event Highlights

Invent new flavours, tentalise the taste bud

3 min read
Mr Diego Bolson Ruzzarin, DTIA facilitator from Enivrance, critiquing a participant’s prototype.

Owners of food manufacturing and food services can use design thinking to help expand their operations, develop off-shoot businesses or even invent yet-unknown flavours that tantalise the taste bud.

The Design Thinking & Innovation Academy (DTIA) and Enivrance, an innovation design consultancy specialising in food and beverages, organised and facilitated several design thinking workshops for F&B managers last year.

Participants were introduced to the value of food design process that relates to their business objectives. Using design thinking, they were guided through a hands-on project specific to their business from understanding their company’s mission to utilising the building blocks necessary to achieve the target outcomes.

The workshop forced us to think beyond branding and to re-look our product offerings as an entire system, from the product to the packaging and to communicating with our customers.

The concepts generated were turned into rough-and-ready prototypes, then submitted for a simulated consumer test. The concepts were then evaluated together with the company and a strategy for implementation was proposed, incorporating the product’s unique selling point and weaving in a compelling story.

Ms Janice Wong, chef and owner of 2am:lab, presenting a concept at the workshop.

“I enjoyed the pace and thought process of the design thinking workshop. It allowed for innovative and creative sharing amongst the companies,” said participant Ms Janice Wong, chef and owner of 2am:lab.

“The workshop forced us to think beyond branding and to re-look our product offerings as an entire system, from the product to the packaging and to communicating with our customers,” said Ms Claire Chng, regional business development manager of Sin Hwa Dee.  

Initiatives

LbD Web Banner
4 min read
PDA-2023-KV_horizontal
6 min read

Latest Events

Supermama-Designed-in-Singapore
Event | Exhibitions
17 Mar 2024 – 20 Mar 2024
Opens Daily 11.30am to 8pm
Future-Impact-2-KV---Website
Event | Exhibitions
16 Apr 2024 – 21 Apr 2024
Opens Daily from 10am to 7pm
SDW2024_1200x800_Open-Call_logo_FA2
Event | Festival
14 Feb – 20 Mar 2024 (5pm SGT)
Dsg-Scholarship-2024-Briefing-Session-(1200-x-800-px)
Event | Talks
28 February 2024
7:00 PM – 8:30 PM
VISIT
Singapore’s highest honour for designers and designs across all disciplines
One of Asia’s premier design festivals that champions design thought leadership
National Design Centre