VISIT
Singapore’s highest honour for designers and designs across all disciplines
One of Asia’s premier design festivals that champions design thought leadership
National Design Centre

Address
111 Middle Road
Singapore 188969

Opening hours
Everyday 9am to 9pm

Q&A

Interview: Victoria Koo Wei Ai, DesignSingapore scholar

3 min read

DesignSingapore scholar Ms Victoria Koo Wei Ai, 27, will pursue a Master of Arts in Service Design at Royal College of Art, London, United Kingdom.’

What was the project you were proudest to share with the selection panel of the DesignSingapore Scholarship?

I helped a retail brand achieve clarity in growth direction through my study in customer insights and analysis, brand strategy and positioning. This led to the creation of a new brand, and is now in the process of being implemented.

When your contemporaries at Royal College of Art ask you, what would you say is representative of Singaporean design?

It is Singapore’s architectural landscape, the archetype of our pursuit for perfection, order and new heights, constantly evolving to reinforce our identity. Singaporean design is neoteric, yet it blends together Singaporean culture, heritage, humour and sometimes even our passion for food.

How do you intend to contribute to Singaporean design?

I hope to apply design as a strategy for creating service design experiences that are relevant, practical and accessible. I hope to have a part in developing Singaporean design that is differentiated by value, driven by insights and created with people at heart.

Mobile School
Tangible comfort; Clement warmth
Palma

Next: 11 Aug, interview with Azelia Ng Wei Zhen.

More about the DesignSingapore Scholarship.

Suggested reads

UX-writing
Stories | Q&A
9 min read
Prasoon-Kumar
Stories | Designer Profile
5 min read
Lack-of-Physical-Space
Stories | Event Highlights
4 min read
Airmask-newsv2
Stories | Article
2 min read
monitoring-report
Resources | Publications
2 min read
pexels-dominika-roseclay-905163
Resources | How-To-Kits
8 min read
Share-and-Learn-image-surface-E9NcsvbRVqo-unsplash_crop
Resources | Directories
18 min read
Guide_to_Govt_Procurment_of_Design_Services-1
Resources | Publications
2 min read
VISIT
President*s Design Award
Singapore’s highest honour for designers and designs across all disciplines
Singapore Design Week
One of Asia’s premier design festivals that champions design thought leadership
National Design Centre