VISIT
Singapore’s highest honour for designers and designs across all disciplines
One of Asia’s premier design festivals that champions design thought leadership
National Design Centre

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Singapore 188969

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Company Spotlight

VIDEO: How Procter & Gamble learnt from its failure to launch a successful skincare product

< 1 min read

At the inaugural Design Education Summit 2018 , Chan Weixuan, Head of Open Innovation at Procter & Gamble (P&G) Singapore shared what her team learnt after launching a product that failed to meet expectations.

In Weixuan’s first year at P&G, the team in Olay, a signature skincare line at P&G, made the wrong business assumptions about their product and customers. But she did not have enough courage to challenge the assumptions made. Eventually, the business solution created was unable to meet the expectations. In this talk, she shares what insights she gained, including the need to correctly define the problem first before assuming what it was.
 
The inaugural Design Education Summit was presented by DesignSingapore Council and organised in partnership with the SUTD-MIT International Design Centre (IDC) based at the Singapore University of Technology and Design (SUTD).  

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VISIT
Singapore’s highest honour for designers and designs across all disciplines
One of Asia’s premier design festivals that champions design thought leadership
National Design Centre