The printed page has always been a portal into another world. There is nothing quite like that moment when you first open a new book or magazine, when you feel its weight, catch that inky smell coming off its pages, and run your fingertips over the paper. Today, the screen has become the more prolific medium for information exchange. Instead of flicking pages, we are spending more time scrolling through screens.
It is not the death knell for print just yet. It can be hard to remember that paper, too, is just another medium. Replacing a physical page with digital screens is just moving from one medium to another.
The State of Print aims to spark conversations on the place of the printed matter in a digital age. No matter the medium – whether it’s pulp or pixels – our human desire to create, connect and communicate is unceasing.
Fable is a homegrown design agency that has worked on regional projects for Google, Rolex, Deloitte, Audemars Piguet, Temasek, and also a slew of clients from the food and beverage, hospitality, fintech, property industries both locally, and across the world. A young (at heart), dynamic, and hugely committed team, their capabilities span across various disciplines and the creative spectrum, allowing them to be malleable and amorphous.
They have won a handful of D&AD pencils, and was invited to be on D&AD’s jury panel in London amongst various judging duties across the world. Fable’s work has been featured across 200 international and local platforms such as Monocle, It’s Nice That, AIGA, and more. They are frequently invited to give keynotes to students, the public, and design communities overseas and at home.
Name: Amanda Hoo