Singapore’s highest honour for designers and designs across all disciplines
One of Asia’s premier design festivals that champions design thought leadership
National Design Centre

111 Middle Road
Singapore 188969

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Studio SML Sessions, Episode 6: Passion & Moolah in Design 


Event details

  • Date and Time
    Date and Time
24 Aug 2022
5.00pm - 6.30pm
  • Location

National Design Centre, Atrium

  • Event Fee
    Event Fee



As designers, most chose the profession due to their passion in the arts and design, but unfortunately this passion is not always rewarding in the financial sense. How can designers strike a balance between living out their dream and yet be able to pay bills? Why are some clients still not willing to pay a decent fee for design services? How can we – as a (design) community – uplift our profession? Come find out how design agencies like Asolidplan, Currency and Temporary Press find their sweet spot between passion and moolah. 

Note: This event serves Ramly burgers, ice cream, and beer. Be sure to register for the food tickets and save some room for the snacks! 

About the Speakers 

Three friends meeting across different circumstances and situations, all sharing a common vision to set up an architecture design practice—sounds like, Asolidplan. Their work stretches across residential houses and apartments, F&B and retail shops, hotels and office design. 

Currency Design is no stranger to Singapore’s arts and culture scene. In between running a design studio and caring for his plants, Melvin’s active role as an arts audience and organiser put him in the sweet spot of collaborating with artists, curators and programmers. 

Temporary press 
Temporary Press is a small-scale publishing press producing content surrounding a broad definition of research in art/design practice, in collaboration with a small community of practitioners, educators, and researchers. 

Moderated by Kelley Cheng
Trained as an architect, Kelley is the Founder and Creative Director of design studio The Press Room, a publishing & design consultancy that designs everything from books, brands, exhibitions, documentaries, and stage and film set design.

An active educator, she has served as adjunct lecturer in Singapore universities and has sat on international judging panels including Red Dot Awards, Nagoya-Do!, Design for Asia Award, Creative Circle Award, and James Dyson Award. Kelley was also recently named Designer of the Year at the President*s Design Award (P*DA) 2020

About Studio SML
Studio SML is a portal that hopes to archive in depth stories of designers and their journeys. The vision is to create a comprehensive archive of mini biographies of all the creatives in Singapore. Categorised by studio size – small (S) for 1-man show to small teams of up to 15 people, medium (M) for 16 – 30 people, and large (L) for teams of above 30 people – the interviews will focus on content, and less on visual. Featuring both upcoming, young designers and established veterans, Studio SML seeks to archive as many stories of designers as possible from Singapore, and subsequently Asia.

Presented by The Press Room. Supported by the DesignSingapore Council and the National Design Centre.

Register Here

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President*s Design Award
Singapore’s highest honour for designers and designs across all disciplines
Singapore Design Week
One of Asia’s premier design festivals that champions design thought leadership
National Design Centre