Singapore’s highest honour for designers and designs across all disciplines
One of Asia’s premier design festivals that champions design thought leadership
National Design Centre

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Singapore 188969

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Studio SML Sessions, Episode 4: A Match Made in Design


Event details

  • Date and Time
    Date and Time
19 Apr 2022
05:00 PM - 06:30 PM
  • Location


  • Event Fee
    Event Fee


Event Recap

Watch the webinar recording below now!


Studio SML Sessions is back!

Featuring husband-and-wife design teams from Plystudio, Studio Juju and OuterEdit, join their latest talk to find out if two is truly better than one.

Enter the world of strategic branding with OuterEdit as they share their journey from their beginnings as a T-shirt printing company, to the agency they are today –creating impactful works like the Street of Clans festival and creative directing Singapore Tourism Board’s Passion Made Possible campaign event.

Then, take a detour with Plystudio Architects, as they share more about their methodology and how it has allowed for scaling of work beyond their size.

Lastly, round things up with a magical trip alongside product/industrial designers Studio Juju. Learn more about their thinking processes and how it has resulted in delightful works such as the Rabbit & the Tortoise Collection, and public artworks like The Big Round & The Tall Long sculptures at the Tampines Downtown Line MRT station.

Register for the talk here:

About the Speakers:

  • Plystudio Architects

Founded by Victor Lee and Jacqueline Yeo, Plystudio Architects is a design-driven, architectural practice based in Singapore, operating across all building scales within the inter-related fields of interiors, architecture and urbanism.

  • OuterEdit

OuterEdit is a branding & creative agency based in Singapore. Ryan Tan and Shermeen Tan help brands Make Meaningful Matter with bold ideas and impactful stories, while connecting them with their community in unexpected ways.

  • Studio JuJu

Studio JuJu is a Singapore-based design office founded by Timo Wong and Priscilla Lui. The studio designs with fresh perspectives and emotional connection in mind, with thoughtful consideration of human experiences in contemporary living. Each project is a union of simplicity and warmth, utility and whimsy, refinement and relevance.

Moderated by Kelley Cheng

Presented by The Press Room. Supported by the DesignSingapore Council and the National Design Centre.

Studio SML Sessions, April podcasts
OuterEdit and Plystudio also feature in Studio SML’s April podcasts. Ahead of the Sessions talk, have a listen to their interviews here.

Abstract Creatures
Studio SML’s travelling exhibition Abstract Creatures has made a new stop. Check it out at National University of Singapore, School of Design & Environment 4, Level 3 from 30 March to 17 April 2022.

About Studio SML
Studio SML is a portal that hopes to archive in depth stories of designers and their journeys. The vision is to create a comprehensive archive of mini biographies of all the creatives in Singapore. Categorised by studio size – small (S) for 1-man show to small teams of up to 15 people, medium (M) for 16 – 30 people, and large (L) for teams of above 30 people – the interviews will focus on content, and less on visual. Featuring both upcoming, young designers and established veterans, Studio SML seeks to archive as many stories of designers as possible from Singapore, and subsequently Asia.

Find out more about them here.


Name: The Press Room

Upcoming events

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16 Apr 2024 – 21 Apr 2024
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Singapore’s highest honour for designers and designs across all disciplines
One of Asia’s premier design festivals that champions design thought leadership
National Design Centre