Singapore’s highest honour for designers and designs across all disciplines
One of Asia’s premier design festivals that champions design thought leadership
National Design Centre

111 Middle Road
Singapore 188969

Opening hours
Everyday 9am to 9pm


Market Entry Series: Understanding Internationalization


Event details

  • Date and Time
    Date and Time
29 Jun 2021
02:00 PM - 03:00 PM
  • Location
Online event
  • Event Fee
    Event Fee


Curious to find out on how to expand your business internationally?

About this event

While Singapore is a vibrant design hub, it’s a relatively smaller domestic market than its neighbours. Companies eager to grow would soon find themselves having to venture out to at the doors of an international market. International expansion provides access to customers and can also open doors to more partners, knowledge, and brand awareness.

The seminar will provide insights on the benefits of expanding into a new market and how companies should go about the process. The audience would be able to appreciate the associated risks and learn what aspects to consider before making the leap.

This session is suitable for:

Design firms that are considering overseas expansion or have expanded internationally and are looking to grow their overseas operations

Programme Outline:

  1. Considerations before entering
  2. Modes of market entry
  3. Selecting and assessing a target market – what you need to know
  4. Possible incentives and grants
  5. Useful source of Information for market expansion

About Spire Research and Consulting

Spire Research and Consulting, headquartered in Singapore, is a leading strategic market research consultancy in global emerging markets – the Asia-Pacific, Latin America, Middle East, Africa and Russia/CIS.Spire focuses on holistic research and consulting projects which integrate traditional customer research with knowledge of the broader business eco-system; supporting strategic decision-making for market growth and entry.Spire operates nine full-service country offices located in Greater China (Shanghai), India, Indonesia, Japan, Malaysia, Singapore, South Korea, Thailand, UAE and Vietnam.

About the Speakers

Japnit Singh, Deputy CEO, Spire Research and Consulting

Japnit holds a Bachelor’s degree in Architecture and a Masters in Business Management from the Asian Institute of Management Manila and has over 16 years of market research and consulting experience. His expertise lies in conducting market feasibility studies and developing market entry strategies for leading multinational organizations such as Hitachi, HP, Canon, Panasonic.

Japnit and his team at Spire Research and Consulting have completed over 1,000 projects across various sectors including Technology, Food and Beverage, Engineering , building, construction and consumer goods.

Organised by DesignSingapore Council and supported by the Spire Research and Consulting

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Singapore’s highest honour for designers and designs across all disciplines
One of Asia’s premier design festivals that champions design thought leadership
National Design Centre