After conducting in-depth research on the passenger journey and luxury trends, VW+BS creative director, Voon Wong, and his team redefined the Upper Class cabin experience by creating an eight-foot long cocktail bar of steel, stone and high gloss plastic, placed right at the entrance of the Upper Class cabin. The mix of mood lighting and modern slick lines, such as the sculptured aluminium bar stools, accentuates the concept of a hip bar that has been recreated for the sky.
Aptly touted as the world’s largest inflight watering hole, Voon said the intention was to create an inflight bar reminiscent of the pop-up bars happening on the ground, while retaining the futuristic aesthetics that belonged squarely in the skies.
Voon gives due credit to Richard Branson for his willingness to break convention by employing design firms like VW+BS who normally operate outside of the aviation setting. “The great thing about this job was the clarity of the communication between our studio and Virgin. They had employed us for more than just the execution of the project. They wanted us to challenge their thinking,” says Voon.
For Voon, the cosmopolitan culture of London and having an international team has been a great source of inspiration. To design firms that are looking to make it big abroad, Wong has this tip to share, “When working for foreign companies, it is best never to start out with any preconceptions of what the client will be like because of where they are from.”