President’s Design Award 2013 Special Report: In this fourth of a five-part series, we examine how design can be a game-changer in running a successful business.
Creativity plus business acumen
Fashion designer Alfie Leong combines creativity with business acumen to build successful fashion brands A.W.O.L. and mu. Having been in the fashion industry for 20 years, he knows the complete value chain and how to runn a fashion business. Leong manages his own factory so that he has full control over the quality of the garments. He has also initiated Workshop Element (W.E.), a pop-up store concept featuring Singaporean designers in Wisma Atria and Westgate shopping malls.
Fashion brands A.W.O.L (left) and mu by Alfie Leong
Rentokil Initial’s strategy to engage design firm Orcadesign Consultants was a significant step forward for the company’s business transformation. To create the Initial ‘Signature’ Range of hygiene service products, the groundwork research investigated into end-users’ and service staff’s needs and the issues they face each day. The project resulted in a product range that sets apart Rentokil Initial from its rivals.
Initial ‘Signature’ Range: Auto feminine hygiene bin