HOW IT ALL BEGAN
The Chemistry team began exploring the use of games in their work when they received some hand-me-down game consoles, and a colleague started to build a retro MAME arcade cabinet.
Soon after, “we were approached by a potential client, who needed both change management, on-boarding and training services. We decided to embody their best practices and pain-points into playing cards, threw in a couple of wild cards, developed rules, and the first iteration of our card game was prototyped,” explained Jeffrey Koh, Chemistry’s Director for Strategic Ventures.
From that point, the team realised they could inject any kind of content based on current events, emerging trends, technologies, as well as specific organisations and their practices, into the games.
Koh added: “A more generic version that addressed an organisation’s innovation readiness was then created, which was a real exercise for us in systems thinking, as the rules, playstyle, content and design all needed to come together. This is the iteration of the game we are sharing at Singapore Design Week 2019, and it inspired the team to create more games that address the challenges that every organisation faces.”
Games can be played for fun, but can also be customised to specific uses, Koh elaborated.
This includes identifying out-of-the-box thinkers, and cross-functional problem solving and collaboration. One example was a series of information game stations that Chemistry developed for SMRT’s Service Excellence Roadshow Event. The pop-up event helped to bring across the organisation’s service excellence values to over 2,000 ground staff through games.