VIDEO: Why design is critical for innovation: Scott Anthony

15 May 2020  •  3 min read

Innovation thinker Scott Anthony has advised many senior leaders in Fortune 500 companies around the world about business growth. He spoke at the Design Conversations 2019 as the moderator on our panel of industry experts. Drawing on his experience, he makes four observations about why design is critical for business innovation, as shown in this video. Times are changing so quickly he says, and many companies are expected to rise and fall. So what do we do to deal with this?

Scott says we need to constantly innovate and create value – and design can help. How? Business leaders can learn from the principles, approaches, skills and mindsets that designers use. His first two observations are the pace of change, and innovation being a necessity in every company. Find out what the other two observations are in this video.

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