If you thought design was all about making eye-catching products, think again. Design covers many facets of our lifestyles and it is not just limited to architecture or cars. Today’s design is also centred on the humanistic approach such as workflows or how intuitive an operating system can be.
The DesignSingapore Council (Dsg) was established to boost the nation’s design industry by way of innovation and expansion. Dsg constantly encourages young talent to have passion and drive, and think creatively within the realms of design.
Dsg is supporting two young talents, Joyce Lu and Ho See Jia, as they chase their dreams.
JOYCE: My scholarship journey so far involves working in User Experience (UX). The hardware UX team is a global team based across the US, Taiwan and Singapore, and working across functions to deliver best-in-class experiences for our customers. I am currently working on product experience for the display and computer peripheral categories. We even go into the minutiae of the design of the track pad when tailoring the user experience. I was proud to be part of the team that won the President*s Design Award 2012 for the Dell All-in-One Desktop PC Family.
Joyce Lu Ruizhi leads user experience and user research for the next generation of client peripherals as Senior Principal UX Designer at Dell. She is a recipient of the DesignSingapore Scholarship and holds a Master of Fine Arts and Master of Business Administration from the California College of the Arts.
Early in my academic life when I was studying mechanical engineering, I was introduced to the field of UX & Product Design through a course on Human Factors & Ergonomics. Since then, the UX scene has been evolving, and people’s behaviours, needs and wants continue to shift as technology advances. Our digital lifestyle now incorporates technology like voice interface and AI features. That got me interested to find out more about how things work and how we are inextricably linked to this humanistic equation of our day-to-day life. I wanted to have more strategic influence in shaping the products and services companies offer. That led me to pursue my graduate studies at the California College of the Arts in San Francisco. I was deeply inspired by the future-focused designers, business strategists, educators, and engineers that I met – all of whom saw our reality in entirely new ways; and were eager to design a world that is profitable, ethical and remarkable.