We felt that this was a good opportunity also to tap the growing demand for products that were sustainable and eco-conscious. Together with our strong brand DNA of contemporary Asian designs, we felt that this would further strengthen the brand, and reach a wider audience with our unique products.
These are formwork or jigs, that help to fix the exact curve or shape so that each piece is consistent.
A craftsman skillfully bends rattan, which has been heated briefly, into the shape of a lounge chair. The way he moves together with the rattan piece is like a taichi master.
Through this process of developing new products, we scheduled meetings to speak with Nathan on the developments. In the process, Nathan gave insightful advice on putting together product collections such as the number of pieces and types to create a whole package that would appeal to our prospective international buyers. Before this, our product collections tended to have less than five products; Nathan pushed us to create larger product collections with eight or more pieces to provide buyers with choice.
A new chapter
WIth this new strategy, we now have not only expanded our product offerings through design but have also built the capabilities to meet global demand. Through this, we have also strengthened our operational and logistic networks and processes, which is an essential key to going global.