Stories Categories Case Study

Homegrown menswear label Benjamin Barker turned to design thinking initially to create a tailored onboarding and training programme for its Fashion Advisors. But what resulted from the co-designing process was service culture change for the SME, contributing to record sales…

In mid-2018, the Dairy Farm Group, which manages supermarket chains like Cold Storage and Giant, engaged design consultancy firm Savant Degrees to conceptualise a new space in the Central Business District, which was considerably smaller than its existing stores. Using…

Meyer has evolved from being a lift sub-contractor for public flats to being a service-driven brand specialising in customised and high-end elevator systems. Working with design consultancy firm Ideactio in 2016, Meyer adopted a customer-centred design approach to better serve…

A look at how Innosparks, Singapore’s first engineering-based open innovation lab and incubator, created the world’s coldest portable evaporative cooler using a fast-fail-fast-iteration design process. Challenge According to the Meteorological Service Singapore, Singapore could experience more unusually warm days by…

A look at how Singapore’s largest rock sugar manufacturer Cheng Yew Heng Candy Factory Pte Ltd used design thinking to create a new product line Jewels Rock Sugar Sticks, which was released in 2016. Since the launch of Jewels, the…

To help social service agencies innovate and respond faster to challenges, NCSS set up an innovation lab that uses design thinking approaches to better understand and uncover pain points faced by stakeholders. The result has been encouraging, with one project…

Homegrown company Kingsmen has evolved from only creating exhibition and retail spaces to delivering experience design for clients. The catalyst for change was a major account it won in 2005 to develop omnichannel campaigns for a car manufacturer. Since then,…

Inspired by how the Japanese designed “for society”, industrial designer Edwin Low began to explore how good local design could be paired with high-quality Japanese craftsmanship to create iconic Singapore souvenirs. The result: award-winning, high-grade ceramic and porcelain products with…