Singapore’s highest honour for designers and designs across all disciplines
One of Asia’s premier design festivals that champions design thought leadership
National Design Centre

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Singapore 188969

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Design For all Singaporeans and residents

Designing A Loveable Singapore

6 min read
Loveable Singapore Project

Designing a Loveable Singapore: What and Why?

What is the Loveable Singapore Project about? And why are we doing this? Watch the video to find out more!

The Loveable Singapore Project is an initiative led by the DesignSingapore Council to find out what we love about Singapore and what would make us love Singapore more. Through this study, we hope to define what loveabilty means in Singapore and identify gaps and opportunities for interventions by private and public agencies, as well as communities and individuals.

Featured in

Read these Loveable Singapore features that are presented in various formats.

From livable to lovable: Making cities more human

We co-authored a piece with Deloitte Center for the Edge on the elements of a loveable city and how cities can take concrete steps to embody these elements, helping their residents feel more connected. The payoff: happier and more resilient citizens poised to drive economic growth.

The article presents a Loveability Framework which identifies six emotional connections that people have with their cities. The framework was developed by Dsg, Participate in Design and Centre for Sustainable Asian Cities (National University of Singapore).

WRLDCTY 2021: Designing the Loveable City

Can a city be designed to be both innovative and loveable? Join Mark Wee, Executive Director of Dsg, and Genine Loo, Assistant Director of Strategy & Governance at Dsg, in an insightful conversation with Duleesha Kulasooriya, Executive Director for Deloitte’s Center for the Edge, Asia Pacific, as they explore the evolution, intersection, and edges of places and people that create a quality of life, and the new technology and new metrics that aim to capture loveability.

Past events

We’re running webinars and public events to spark conversations with people from the public, business and community sectors. Watch our previous webinars here, or sign up for the next event through our mailing list.

To Our City, with Love (Part 2 of 2)

Design, policy and environment experts discuss designing for loveability and more innovative and inclusive environments.

To Our City, with Love (Part 1 of 2)

On the agenda: How does loveability shape our experience of cities, and can loveability help us meet our needs and aspirations as a nation?

How this project came about

The vision of Singapore’s Design 2025 Masterplan is for Singapore to be a thriving innovation-driven economy and Loveable City by the year 2025. We are poised to achieve the former, with Singapore’s well-developed infrastructure, stable government and highly-educated citizenry. However, our success as a nation must also encompass a Singapore where the human spirit flourishes, where we have a deeper sense of emotional attachment and pride to our nation beyond just mere utility or material benefit. This, in a nutshell, is a loveable Singapore. However, the meaning of ‘loveable’ and what it means to have realised it, remains to be explored.

To unpack this, we have formulated two key research questions: What do we love about Singapore and what will make us love the country more? Essentially, how can we meet our needs and aspirations, and transform our nation into a more flourishing, innovative, and resilient home for all?

This is the journey we have taken over the year to uncover loveability in Singapore and we welcome you to join us!


The DesignSingapore Council would like to thank our project partners Centre for Liveable Cities, Centre for Sustainable Asian Cities (National University of Singapore), the Housing & Development Board, Ministry of Culture, Community, and Youth, the Urban Redevelopment Authority and knowledge partner Duleesha Kulasooriya (Deloitte Center for the Edge), for believing in the vision of making a more loveable Singapore. They have generously supported this project with their resources, valuable input and rigorous reviews. We are also grateful to our design and research partner, Participate in Design, for pushing through all the challenges of doing participative public engagements during a pandemic and working closely with us to realise this study.

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Singapore’s highest honour for designers and designs across all disciplines
One of Asia’s premier design festivals that champions design thought leadership
National Design Centre