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Crafting Experiences: Stories by Experiential Designers from South-East Asia, #01 – Environmental Graphics & Wayfinding Design


Event details

  • Date and Time
    Date and Time
24 Mar 2021
06:00 PM - 07:30 PM
  • Location
Zoom Webinar
  • Event Fee
    Event Fee


Event Recap

Watch the webinar recording below now.


What is experiential graphic design? Who can practice it? What skills does it involve and how can it transform the environment around us by engaging our emotive responses?

Through four quarterly series presented by SEGD (Society for Experiential Graphic Design) Singapore Chapter, we explore these questions and more under the sub-themes of Environmental Graphics & Wayfinding Design, Exhibition and Interpretive Design, Placemaking, Branding & Marketing Design, and Entertainment & Events Design. Join us in a series of conversations with design practices from Singapore and South-East Asia, as we dive deeper into what experiential graphic design means to them and how it drives their practices to innovative design solutions and memorable experiences and spaces.

About the Speakers:

  • Yah-Leng Yu and Arthur Chin, Creative Directors, Foreign Policy Studio

    Foreign Policy is a brand and design bureau based in Singapore that help brands tell their stories and craft experiences using strategy, graphic design and interior design. Helmed by Creative Directors Yah-Leng Yu and Arthur Chin, the group of idea makers and story tellers is based in Singapore, independently owned and creatively motivated.
  • William Harald-Wong, Founder and Design Director, William Harald-Wong & Associates/Zakti

    William works at the intersection of brand, culture, city and community, enhancing the human and cultural experience of a place. He is passionate about Southeast Asian culture and has documented the region extensively in his early years. He also manages Zakti, a 360 design-meet-technology company with storytelling at its core, with partner project offices in Dubai and Brunei, working on museums, galleries and experiential spaces. William received the Lifetime Achievement Award from Malaysia and national awards from Mainland China, Hong Kong and India. He is the Chairman of The Design Alliance Asia and a Past President of icograda (ico-D).
  • Kelley Cheng, Creative Director, The Press Room

    Trained as an architect, Kelley is the founder and creative director of design studio The Press Room, a publishing & design consultancy that designs everything from books, brands, exhibitions, documentaries, and stage and film set design. An active educator, she has served as adjunct lecturer in Singapore universities and has sat on international design judging panels including Red Dot Awards, Nagoya-Do!, Design for Asia Award, Creative Circle Award, James Dyson Award, etc. In 2021 she was conferred the SkillsFuture Fellowship for her achievements in the industry, presented by the President of Singapore.

About the Moderators

  • Olha Romaniuk, SEGD Singapore Chair / Creative Director, Devarch

Olha Romaniuk is a creative director at a design-build firm Devarch and a co-chair of SEGD Singapore Chapter. With a background in architecture, Olha Romaniuk has honed her spatial and environmental design skills working at architectural and exhibition design firms in the United States and Singapore. Currently, a creative director of Devarch, Olha oversees projects in entertainment, attractions, cultural and commercial sectors in Singapore and the region.

An avid proponent of taking a holistic approach to every design challenge, Olha believes in meaningful and purposeful solutions that go beyond the pure aesthetics or latest trends. She is inspired by designs that break the mould – whether it is through the exploration of construction methods, innovative space planning, graphics or simply through rethinking everyday objects.

  • Yann Follain, SEGD Singapore Chair / Managing Director, WY-TO

Yann Follain is the founder of WY-TO’s Singapore practice and co-founder of WY-TO architects in Paris. He was named, together with Pauline Gaudry, co-founder of WY-TO architects in Paris, one of Europe’s most important and emerging young architects and designers in Europe 40 Under 40 for 2016 by The European Centre for Architecture Art Design and Urban Studies and The Chicago Athenaeum: Museum of Architecture and Design.

He has built a rich multicultural experience from his formative years in Indonesia, France, and Singapore. Embracing multidisciplinary approaches to grow the Singapore practice has established Yann’s diverse expertise in sustainable architecture, cultural curation and exhibition design. Together with his team, WY-TO received the Future-Maker award at the Beijing Global Innovation Conference, an Honourable Mention at the international Red Dot Design Competition in 2016 and finalist at the INDE. Awards in 2017, 2018 and 2019.

He is a frequent speaker on tropical sustainability and museum curation in the region and has been appointed Festival Director of Archifest 2018 (Singapore Architecture Festival) as well as one of the five Curators of the Art-in-Transit for the new Jurong Railway Line in Singapore. Yann is also an Associate Member of the Singapore Institute of Architects since 2013 and served as a member of the Advisory & Commissioning Panel for the Public Art Trust within the National Arts Council Singapore from 2015 to 2017. He is a member of the International Council of Museums (ICOM) from 2017 and the Singapore Chapter Co-Chair of the Society for Experiential Graphic Design (SEGD) from 2021.

He received his Master of Architecture degree from one of France’s leading institutions, the National Architecture School of Higher Education of Paris-Belleville in 2005.

Presented by SEGD in partnership with the DesignSingapore Council, and supported by the National Design Centre.

About the Society for Experiential Graphic Design
The Society for Experiential Graphic Design (SEGD) is the global, multidisciplinary community of professionals who plan, design and build experiences that connect people to place. SEGD’s mission is to promote awareness of and lend support to the professionals In this diverse field of experiential graphic design, nurture demand for design excellence within the built environment and serve a source of education and inspiration for our community. Furthermore, SEGD seeks to continue to define and refine our standards of practice, promote collaboration across multiple disciplines and strengthen ties with educational programmes that provide the academic underpinnings of our field.

This event is part of the National Design Centre’s “Emotive Design” programme line-up for March 2021.

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Singapore’s highest honour for designers and designs across all disciplines
One of Asia’s premier design festivals that champions design thought leadership
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