Four unique rooms in Naumi Hotels Singapore and Auckland, inspired by famous names, clockwise from the top left; Yayoi Kusama, Andy Warhol, Missoni, Coco Chanel.
Photos courtesy of Naumi Hotels
In line with this, the winning team, which comprises Nurul Hanis, Nia Astira, Nuri Khairiyyah and Tracy Lim (final-year Retail and Hospitality Design students from Temasek Polytechnic) picked Tyler, The Creator – a creative personality in music, TV and fashion – as their design inspiration.
Capturing the essence
Tyler, The Creator is next-gen. His colourful and bold style – influenced by 70’s street, hip hop and skate culture – is, according to the Gen Z team, inspiring how young people express themselves today.
“The room itself reflects the lyrics of his latest album, Flower Boy, which speaks about finding yourself and finding someone who values you completely,” Hanis elaborates. “In our design, we wanted to impart the idea that growth, when positive, should be celebrated.”
The team of young Retail and Hospitality designers from Temasek Polytechnic used colour-blocking to make Room 210 a reflection of Tyler’s latest album, “Flower Boy”.
From left to right; Tracy Lim, Nuri Khairiyyah, Nia Astira and Nurul Hanis
Photo courtesy of Naumi Hotels
Their bold concept uses colour-blocking. “The interior includes a cacophony of colours from the album art, which uses clashing colours and patterns to disrupt the eye,” Nia explains. “This design comes together to evoke feelings of a dreamlike state and playfulness, which is the overall vibe of the album and his persona.”
Lessons beyond design
Redesigning the room came with challenges – and it being windowless wasn’t one of them.
“One of the challenges was the shape of Room 210, which has a structural wall in the middle of it. This forced us to be more creative and careful with the elements to ensure that the room didn’t feel small,” says Nuri, adding that another challenge was liaising independently with suppliers – a first for all of them.
Putting the final touches to the bee motifs for Room 210. The room will continue to change as different designers take the reins, constantly refreshing the room for an ever-changing “Instagrammable” space.
Photo courtesy of Naumi Hotels
But the takeaways, too, were a-plenty. “We learnt the importance of the idea that design is continuously evolving,” says Lim. “The concept of a space being ‘Instagrammable’ wasn’t something designers cared about 10 years ago, but today, it’s an element that makes or breaks the appeal of a space.”
Business and pleasure
But is being “Instagrammable” over-rated?
Naumi’s Peter Wong thinks not. “The internet and social media are here to stay. Today, people tend to trust what they see on social media more than professional reviews. It gives a personal viewpoint, which resonates better with young people, and highly influences their decision-making.”
And like the fast-changing content on social media, Room 210 will also be revamped with a fresh look every few months.
Surya Jhunijhnuwala, Founder and Managing Director of Naumi Hotels, says: “We’ve always had an ethos of creating unique experiences through art and design, and we’re honoured to give the next generation of aspiring designers the opportunity to transform our hotel. Each design will transport us into the imagination of its creator, offering their own fresh take.”