The concepts generated were turned into rough-and-ready prototypes, then submitted for a simulated consumer test. The concepts were then evaluated together with the company and a strategy for implementation was proposed, incorporating the product’s unique selling point and weaving in a compelling story.
Ms Janice Wong, chef and owner of 2am:lab, presenting a concept at the workshop.
“I enjoyed the pace and thought process of the design thinking workshop. It allowed for innovative and creative sharing amongst the companies,” said participant Ms Janice Wong, chef and owner of 2am:lab.
“The workshop forced us to think beyond branding and to re-look our product offerings as an entire system, from the product to the packaging and to communicating with our customers,” said Ms Claire Chng, regional business development manager of Sin Hwa Dee.