Stories | Perspective
In Photos: Insider's experience in "Torino Design of the City"
21 Dec 2017 · 8 min read
21 Dec 2017 · 8 min read
08 Aug 2015 • 10 min read
DesignSingapore scholar Ms Victoria Koo Wei Ai, 27, will pursue a Master of Arts in Service Design at Royal College of Art, London, United Kingdom.'
I helped a retail brand achieve clarity in growth direction through my study in customer insights and analysis, brand strategy and positioning. This led to the creation of a new brand, and is now in the process of being implemented.
It is Singapore’s architectural landscape, the archetype of our pursuit for perfection, order and new heights, constantly evolving to reinforce our identity. Singaporean design is neoteric, yet it blends together Singaporean culture, heritage, humour and sometimes even our passion for food.
I hope to apply design as a strategy for creating service design experiences that are relevant, practical and accessible. I hope to have a part in developing Singaporean design that is differentiated by value, driven by insights and created with people at heart.
Mobile School
Tangible comfort; Clement warmth
Palma
Next: 11 Aug, interview with Azelia Ng Wei Zhen.
More about the DesignSingapore Scholarship.