Vintage playthings and ephemera, Nordic design and aesthetic, Singaporean 80s icons and nostalgia. These random references have a warm spot in the hearts of Stanley Tan and Antoinette Wong (above). And they all come together at the couple’s the little dröm store. For the adult who never wants to grow up, the whimsical shop is for you.
The “drömkeepers” set up shop in 2010 in a cul-de-sac on Ann Siang Hill, until mounting rentals foisted on them to close eight months ago. the little dröm store re-opened in August this year at the current location in the School of the Arts building.
Craftwork and products by home-grown designers, limited-edition bric-a-brac and jewellery sourced from overseas, selected books and magazines on design, and the little dröm store’s imprint of pins and badges with idiosyncratically Singaporean inflections – all reviewed, curated and adored by Stanley and Antoinette, former art director and graphic designer respectively – are sparkling gifts for friends and visitors to Singapore.
DesignSingapore speaks with the fetching “drömkeepers” on their new little dream shop...
Come to the little dröm store because it has countless dröm (Swedish for “dream”) clouds, and all things inspiring and heartening. We aspire to bring people from all creative walks of life to share their work with everyone.
The standout Singaporean merchandise from the shop are the Strangely Singaporean & Proud Of It series of badges in old-skool designs (above); the Chope! Project, collectibles and publication that draw on the humorous side of Singapore’s kopi tiam (coffee-shop) vernacular (below); and the Playground Series of totes and badges inspired by public playgrounds from the 80s.