Q: Are there examples of businesses benefitting from using design?
A: Here are some examples of local Small and Medium Enterprises (SMEs) that have used design to improve their businesses.
Meyer Lifts: This SME saw a 50% lift in revenue six months after rolling out measures to build customer trust in its brand, improve its communications, as well as deliver better customer experience and service.
Benjamin Barker: This homegrown menswear label used design thinking to create a tailored onboarding and training programme for its staff. It resulted in a service culture change and excellent customer service, contributing to record sales in 2019.
Cheng Yew Heng: This local rock sugar manufacturer was facing stagnant growth from B2B clients and decline in demand from B2C customers. It tapped design thinking to develop a new B2C rock-sugar-on-a-stick product, now known as the Jewel line. Since the launch of the new product, the company’s rock sugar revenue has seen a three-digit growth.
The Soup Spoon: The local F&B company started using design thinking in 2012. It found the concept so useful that it engaged design consultants to develop a 10-year plan to make the company a global brand.