Stories | Around The Web
'Stop Viewing Digital and Physical as Separate.' How UX is being changed by New Technology
12 Mar 2018 · 9 min read
12 Mar 2018 · 9 min read
19 Mar 2019 • 6 min read
By Jamie O’Brien. Mar 19, 2019
Change is hard. If you’ve ever tried to change an aspect of your company, you’ll be familiar with the questions that inevitably arise from such an effort: Why is it so hard to get anything done here? What’s the best way to collaborate with my peers? Why is my organization afraid to take risks?
Maria Giudice speaks at the Brainstorm Design conference in Singapore on Mar. 19, 2019.
At Fortune’s Brainstorm Design conference in Singapore earlier this month, Maria Giudice, design leader and co-author of Rise of the DEO: Leadership by Design, spoke about the difficult life of a corporate change-maker. In her previous role at Autodesk, Giudice was tasked with shifting her company from being tech-centric to human-centric. She had no idea how hard it would be.
At Brainstorm Design, Giudice offered attendees six lessons from that period:
Guidice left her audience with a final piece of advice: persist. “Failure is inevitable and it hurts,” she said. “It takes time to recover. If you haven’t failed, you haven’t taken enough risks. When you fall, you’ll see clearly. Once you hit the bottom, creativity can flourish. Then it’s time to redesign.”
Maria Giudice also explains her idea of a DEO (“Design Executive Officer”) that was inspired by the experience of running her own design business, click here to read more.
The first edition of this article was published on
Fortune on 19 Mar 2019. All rights reserved.