Are you afraid of the dark?
Guinness Stout “Word of Wisdom” Commercials (1989-1994)
By Lim Sau Hoong, Ogilvy & Mather Singapore
Singapore’s economy boomed in the 1990s as part of a fast-growing East Asia, and this boosted the confidence of local architects and designers who sought to create work that spoke beyond our shores. One example was a series of English and Mandarin television commercials created by Lim for alcoholic beverage brand, Guinness. Her words of wisdom as performed by Hong Kong star, George Lam, combined with philosophy, helping Guinness market itself to the younger, white-collared demographic in Singapore and Hong Kong.
Thumbs up design!
Trek ThumbDrive (2000)
By Henn Tan, Trek 2000 International
The emergence of globalisation powered by digital technology broke down barriers in the design industry as designers gained control of the creative process and many invented their own products. One such creation was Trek’s thumb-sized Universal Serial Bus (USB) device that replaced floppy disks. By offering the convenience of transferring large amounts of data, the ThumbDrive became a global hit and helped the five-man team grow into a global enterprise with offices in more than 10 countries.
IMAGE: TREK 2000 INTERNATIONAL
Keeping the world clean
"Signature” Range for Initial Hygiene (2013)
By Orcadesign Consultants
The increasing relevance of Singapore design in the world market is testament to the success of our local industry. A good grasp of the global design language and forward-looking ideas have made Singapore designers sought after amongst governments, multinational corporations and global organisations. One example was when hygiene service provider Rentokil Initial hired Singapore industrial designers Orcadesign to create this next generation of modern and ergonomic public washroom products. Try them out at the many toilets in Singapore and around the world.
IMAGE: ORCADESIGN CONSULTANTS
To see more Singapore designs, visit the Fifty Years of Singapore Design exhibition at the National Design Centre. Featuring over 200, iconic, pivotal and popular designs across the variety of disciplines, learn how the growth of Singapore design has propelled the city to become recognised as a UNESCO Creative City of Design in 2015.
This article was first published by the Ministry of Communications and Information (MCI) on 28 April 2017.