Shiseido was founded in 1872 as Japan’s first Western-style pharmacy. 150 years later, Shiseido’s commitment to innovation is as steadfast as ever. It has transformed into a global beauty giant that currently operates in approximately 120 countries and regions around the world.

Shiseido’s approach has been to create social value across our business activities, and now with our corporate mission, BEAUTY INNOVATIONS FOR A BETTER WORLD, we aim to solve social issues through an approach unique to a beauty company, while working towards greater sustainability, and enriching people’s lives.

Find out more about Shiseido’s Sustainable Beauty Initiative with the aim of “Realizing a Better World” through social value creation.

How are we able to upcycle cosmetic products* (packaging and/or product formulation itself) to meaningfully add value to what would have had to be discarded?

Innovative and cost-effective ways to upcycle cosmetic product waste from packaging and/or product formulation to create new products that have new value.

Feel free to be creative! However, should you require some ideas on what end-products we could be looking out for, here are some ideas (but not limited to):

1. Novelty items suitable as a gift with purchase of Shiseido products

2. Fashion pieces and accessories

3. Furniture and lifestyle products

4. Sculpture/Art installation

Burger King Singapore Pte. Ltd. operates more than 39 BURGER KING®restaurants in Singapore where customers across the island city can enjoy the great and healthy flame-grilled taste of our products.

At Burger King Singapore, we believe that the delicious, affordable, and convenient Burger King meals Singaporeans love can also be consumed sustainably. However, with higher demands in takeaway and delivery, especially amidst new norms brought about by the Covid pandemic, the amount of packaging and food waste generated is increasing exponentially.  How can Burger King resolve the challenge of waste management through reusable alternatives and innovative solutions, while continuing to pursue our vision of providing affordable and quality meals?

As we move towards new habits and changing customer behaviour, we have to adapt to new trends in which our customers are taking away food and/or getting it delivered as opposed to dining in. The amount of packaging required to pack food also increases exponentially especially during Covid pandemic as customers expect their food to be packed separately to avoid direct contact. How can we design a range of packaging which uses environmentally sustainable materials and be able to keep hot food hot and cold drinks separated yet reducing the amount of packaging materials used? 

Novel packaging solutions and innovative processes which includes designs and concepts for but not limiting to:

1. Smart designs for packaging that allows for multiple functions
2. Smart devices and digital applications to ease the speed of service for “Bring-Your-Own" projects
3. Innovative solutions to minimise food waste (e.g. food composting)
4. Innovative packaging materials and solutions (e.g. Packaging that effectively separates hot and cold food/drinks)

Burger King Singapore Pte. Ltd. operates more than 39 BURGER KING®restaurants in Singapore where customers across the island city can enjoy the great and healthy flame-grilled taste of our products.

How might we design the future of fast food restaurant in a way that enhances the guest experience even with the challenges (e.g. social distancing policies) arising from the “new normal” brought about by the COVID-19 pandemic.

How might we design for authentic human connections when we integrate digital elements in these new experiences? One of the most obvious impact of Covid-19 on our lives has been the leap to digitalization across all areas of our lives. But while the pivot to digital enables people connect more easily, current digital experiences are a pale shadow of true human interaction. As good service and tasty food are of upmost importance in the Burger King, designs for authentic human connections via online-offline hybrid experiences and new workflows that doesn’t compromise on food quality will be the true game changer in post-Covid world.

Novel online-offline hybrid experiences for the future of fast food restaurant, which includes designs and concepts for:

1. A contactless restaurant service
2. Interior and exterior façade of a Drive Thru & Dine in experience·
3. Pick up/Take away experience
4. Workflow for the Back of house (BOH) and Front of House (FOH) operations

Trampolene Ltd is a research & technology non-profit organisation that aspires to impact life through innovative and inclusive solutions.
Contact: contact@trampolene.org

How might we design a cost-effective digital learning platform for students from special schools to augment conventional classroom teaching and provide them with useful learning experiences and tools through gamification?

A prototype of a digital learning platform with an engaging game flow, adapted from Trampolene’s training content, with an intuitive UI/UX design for students from special schools.

Trampolene Ltd is a research & technology non-profit organisation that aspires to impact life through innovative and inclusive solutions.

MoWin Digital is a marketing agency with innovative marketing technology products that enables organisations to make informed decisions for positive business results and to create more inclusive solutions.
Contact: ianton@mowin.digital

How might we design a learning platform to help autistic patients to communicate better, employing the use of AI chatbot to guide them on responses, personalise their learning through speech recognition and improve their conversational skills?

A prototype of a digital learning platform with an easy-to-use UI/UX design for people with autism, leveraging on conversational AI technologies based on Natural Language Processing (NLP), Automatic Speech Recognition (ASR) and Text To Speech (TTS).

Nextevo is a local start-up in the business of transforming agriculture by-products into environmentally friendly materials that can be used in applications for daily living, at scale.
Contact: hi@nextevo.one

How might we design for authentic human connections via digital experiences?

One of the most obvious impact of Covid-19 on our lives has been the leap to digitalization across all areas of our lives - in work, personal communication, leisure consumption, purchase behaviours, necessitating new business models, work flows and even organizational culture and social rules. And these changes are here to stay. But while the pivot to digital enables people connect more easily, current digital experiences are a pale shadow of true human interaction. Skilful human-centred digital design will be the true game changer in post-Covid world.

1. New online experiences leveraging technologies (such as haptic, extended reality, AR/VR, affective computing, AI, etc) particularly in the spaces of entertainment, sports, heritage, arts, medicine or any area contributing to lifestyle and/or well-bring.
2. Novel online-offline hybrid experiences, especially in lifestyle sectors of retail, wellness, tourism, and for work.
3. New business models for digital or hybrid experiences
4. Models, plug-and-play platforms, tools or frameworks that can scale digital transformation of Singapore businesses in general, but especially that of design businesses in product, spatial and visual design. The emphasis is on scale, proving that the technique can be easily adopted and leading to sustained, impactful change.

In short, this is NOT about just UX / UI design!

How might we, learning from the experiences of Covid-19, all live healthier, more sustainable and less anxious lives? How might we strengthen our connections to culture and heritage and social bonding through activities that we love, whether they by sports or food?

Even pre-Covid, we have seen shifts in consumption patterns, particularly in greater willingness to adopt digital technology for work and leisure. We further anticipate new consumer behaviours and preferences following Covid-19 that will change the nature and types of goods and services demanded globally, in particular:

1. Increased demand for higher standards for safety, hygiene and quality;
2. Increased focus on health and well-being, driving up demand for healthcare related products and services;
3. Increased demand for environmentally-friendly materials and practices; and
4. Reduced willingness to travel, especially to high density destinations like Singapore. 

There is significant scope for design to shape the future of key lifestyle sectors like tourism, hospitality, F&B, heritage and culture, sports and MICE. We are looking for design ideas and practices in the following areas:

1. Designs for health, safety and well-being (physical, mental, emotional), that seek to inform the development of new regulatory codes while maintaining a positive experience. Examples could include service, material, environment or space designs that improve resilience, and/or innovate on space use, acoustics, air or human circulation.
2. Flexible and multi-modal spaces or products that do double-duty in homes, work spaces and public spaces. This is an especially precious opportunity to redefine traditional segmentation of space and product design by current definitions according to public, commercial and residential.
3. Designs for environmental sustainability, for instance sustainable packaging, building materials and circular business practices.
4. New ways of experiencing lifestyle, whether they be completely virtual or hybrid (also refer to #1 Challenge on Human Touch in Digital).