How might we, learning from the experiences of Covid-19, all live healthier, more sustainable and less anxious lives? How might we strengthen our connections to culture and heritage and social bonding through activities that we love, whether they by sports or food?
Even pre-Covid, we have seen shifts in consumption patterns, particularly in greater willingness to adopt digital technology for work and leisure. We further anticipate new consumer behaviours and preferences following Covid-19 that will change the nature and types of goods and services demanded globally, in particular:
- Increased demand for higher standards for safety, hygiene and quality;
- Increased focus on health and well-being, driving up demand for healthcare related products and services;
- Increased demand for environmentally-friendly materials and practices; and
- Reduced willingness to travel, especially to high density destinations like Singapore.
There is significant scope for design to shape the future of key lifestyle sectors like tourism, hospitality, F&B, heritage and culture, sports and MICE. We are looking for design ideas and practices in the following areas:
- Designs for health, safety and well-being (physical, mental, emotional), that seek to inform the development of new regulatory codes while maintaining a positive experience. Examples could include service, material, environment or space designs that improve resilience, and/or innovate on space use, acoustics, air or human circulation.
- Flexible and multi-modal spaces or products that do double-duty in homes, work spaces and public spaces. This is an especially precious opportunity to redefine traditional segmentation of space and product design by current definitions according to public, commercial and residential.
- Designs for environmental sustainability, for instance sustainable packaging, building materials and circular business practices.
- New ways of experiencing lifestyle, whether they be completely virtual or hybrid (also refer to #1 Challenge on Human Touch in Digital).