What type of company would the BVoD programme be suited for and for what purposes?
The BVoD programme is open to all businesses, regardless of size or industry, and aims to help companies build key behaviours needed to drive innovation and unlock greater business value. It looks into a company’s practices in terms of its focus on customer experience, continuous iterations in developing products or services, and whether the company’s teams are cross-functional and collaborative. If a company is currently facing a strong impetus for change, whether it is to improve its core business, diversify into new markets, or undergo digital transformation, this programme is relevant.
What might be some of the benefits companies can expect by investing time and energy in this initiative with this short engagement?
After companies have taken the free MDI assessment in the Assess & Reflect phase, they will have a bearing on areas of strengths and weaknesses relative to high-performing companies that have harnessed the power of design. At the second Aspire & Act phase, McKinsey Design grounds the learning on your biggest business opportunities, and reframes how companies can approach them given the clarify on areas of design strengths and weaknesses.
Does the "Action Plan" in the Aspire & Act phase mean improving the company’s design thinking capability?
The "Action Plan" in the Aspire & Act phase is where companies will work one of their key business challenges, such as developing a new store experience. Through close consultations with McKinsey Design experts, the action plan will be tailored to companies’ business challenges and will outline key actions to improve in areas based on learnings from the initial Assess & Reflect phase, such as customer-centricity.