The BVoD Programme is now closed, thank you to all who have applied. Dsg is currently evaluating the possibility of a future run.
Organisations may continue to take the MDI and indicate their interest in future runs via this link. Eligible organisations that complete the MDI via this portal will receive a link to view the BVoD Forum recording, which unpacks the four MDI themes in greater detail.
Organised by DesignSingapore Council (Dsg) in collaboration with McKinsey Design, and supported by the Economic Development Board (EDB), the BVoD programme aims to help Singapore and Singapore-based organisations improve their business performance by leveraging McKinsey’s research and expertise and its proprietary MDI to help organisations solve systemic issues, improve their operations and realise new business opportunities through a human-centred approach.
Design is key to understanding user needs and creating products or services that meet those needs. This is especially critical in the current challenging economic climate. In a study by McKinsey & Company, companies that delivered exceptional design achieved 32% higher revenue and 56% higher total returns to shareholders than their industry peers.
The BVoD programme has two phases:
1) In the first Assess & Reflect phase, companies will assess their company's design performance and learn the key design behaviours most strongly correlated to improved business performance.
2) In the second Aspire & Act phase, companies will develop a tailored action plan, with guidance from McKinsey Design experts, to improve their approach to a key business challenge.