Virus-Washing: How to Position your Brand & Organisation in Times of Crisis



Event details

Date and Time

18 Jun 2020

04:30 PM - 05:30 PM


Zoom webinar

Event Fee



In the new era of sustainability and circular economy, there is both an economic opportunity and social pressure for a brand to show how green, social, or sustainable it is. While there are notable improvements over the recent years, there is still scepticism that ‘Greenwashing’ is really what’s at work. Furthermore, what about this new phenomenon of ‘virus-washing’ - i.e. using Corporate Social Responsibility (CSR)/branding to commercially profit from the COVID-19 situation?

Circular economy and sustainability consultant, Sann Carrière of So Now, and brand experience expert, Jean Francois Thery of UltraSuperNew, joins business designer, Romina Choun of strategic design consultancy Chemistry Team to talk about the do's and don'ts of branding and positioning during times of crisis. Based on actual use cases, we explore the best practices and communication methods to position your organisation during and post-crisis. Join us for an hour-long fireside chat facilitated by Chemistry Team.

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This programme is supported by the Designsingapore Council and is part of the National Design Centre’s “Building Strong Brands” programme line-up in June.

To find out more, please visit



Chemistry is a strategic consultancy using human-centred design as an approach to foster change and help organisations find solutions to complex challenges. Established in 2000, we are a multi-disciplinary team of designers and creatives, based out of Singapore and delivering our services Internationally across Asia Pacific Europe and the Americas.

To find out more about Chemistry, please visit


Name: Dianne Goh

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