Storytelling and Design for Emotions



Event Recap

Watch the webinar recording below now!

Event details

Date and Time

11 Mar 2021

07:30 PM - 08:30 PM


Zoom Webinar

Event Fee


How do designers engage with people’s emotions?

Storytelling builds connections through action, point of view, and movement through time and space. Writer and curator Ellen Lupton will talk about how we actively experience a poster, a website, or a retail environment. See how designers are building narratives in response to the urgent crises of today. Learn how to use concepts such as the narrative arc, the hero's journey, and the rule of the threes to encourage emotional responses. Audience interaction will help participants explore the art of narrative.

This talk draws on Lupton’s book Design Is Storytelling and her online course Graphic Design History and Methods (with Brockett Horne), offered by Kadenze, the platform for creative learning online.

Programme Schedule: 

  • 40 minutes: Talk with interactive asides
  • 20 minutes: Q&A

About the Speaker:

Ellen Lupton is a writer, curator, educator, and designer. Lupton is graduate faculty at MICA (Maryland Institute College of Art) in Baltimore, where she has authored numerous books on design processes, including Thinking with Type, Graphic Design Thinking, Graphic Design: The New Basics, and Type on Screen. She also serves as Senior Curator of Contemporary Design at Cooper Hewitt, Smithsonian Design Museum in New York City. Recent exhibitions include The Senses: Design Beyond Vision, How Posters Work, and Beautiful Users.

Presented by the DesignSingapore Council, in partnership with Kadenze, the platform for creative learning online and MICA, Maryland Institute College of Art. Supported by the National Design Centre.

This event is part of the National Design Centre's "Emotive Design" programme line-up for March 2021.

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